Information for Sponsors

Click here to View the Sponsor Invitation and Benefits as a pdf

 The continued participation of our generous sponsors makes it possible for the Capitola Art and Cultural Commission to present many beloved cultural events, such as our Twilight Concerts, Movies at the Beach, Sunday Art & Music at the Beach, and Opera at the Beach. Now we invite you to join the cadre of loyal sponsors committed to our vibrant arts and cultural community, and support  Capitola Plein Air, an annual visual arts event that celebrates the beauty and rich artistic resources of Capitola!

Plein air is a French phrase that describes works of art created in the open air. They reflect the sense of place, time of year, light, geography, and feeling of their locale. Artists set up their easels in view of landscapes, majestic trees, quaint architecture, or figures moving through the coastal areas of our beautiful Capitola. After four painting days, in which the public interacts with artists in the wild, an indoor exhibition and competition caps off the event. Free to the public, hands on art-making for kids, live music, and fine art sales are all part of the day, with 30% of the proceeds benefiting arts education and outreach in Capitola!

You already know that sponsorships underwrite the costs of venue rentals, marketing, and other operational costs, so let’s get on to the benefits!

Logo Sponsor: $1,200  (DEADLINE IS AUGUST 15, 2016, for inclusion in print materials)

Limited to 4 sponsors, we will happily display your logo on these marketing pieces:

  • Poster.
  • Back of postcard.
  • Website and social media highlights, with link to your webpage.
  • Program.
  • Event banners.
  • Mentions at event and inclusion in press kit.
  • You may also place a business banner or sign of your own at the event, and providecards, brochures, or small giveaways, if you choose.

Typeface Sponsor: $600  (DEADLINE IS AUGUST 15, 2016, for inclusion in print materials)

Limited to 6 sponsors, your business name will be included on these marketing and event pieces:

  • Program.
  • Website and social media highlights, with link to your webpage.
  • Mentions at event and inclusion in press kit.
  • You may also provide cards, brochures, or small giveaways, if you choose.

In-Kind Sponsor: Varies

Benefits for in-kind sponsors vary depending on the value of the donation. Tell us what you can offer and we will do the same! It takes a village to make an event like this happen, take care of the artists, and make sure sale and exhibition areas are up to par. Here are some of the things we need our village to provide:

  • Prepared bag lunches, a.k.a. catering for our artists and reception. Are you a food service or grocery business? Do you make cupcakes for a living, and want to put the word out?
  • Building materials and/or e We intend a capital improvement this year, building “Semi-Pro-Panels” to display artworks during the exhibition and sale. Essentially carpet wrapped around a lightweight wooden frame, approximately $2000 worth (retail cost) of materials are required. You build them, or we do, with materials you provide, and your logo goes up on those panels for the next three years in a row!
  • Art supplies, gift cards or materials, treats, or other bonuses for professional artists and students. We’ll utilize your generous gifts in gift baskets, prize packages, and goody bags.
  • Art supplies, gift cards or materials, treats, or other bonuses for art-scavenger hunt prizes for kids young and old. These could be treats, books, toys, gift cards — you know what people like –let’s give it to them!
  • Storage space. Preferably perpetual storage space, in Capitola, at least 6 x 8′. We’ll store our semi-pro-panels, and a few odds and ends for our annual event. You’ll get annual Typeface-level benefits! How cool is that?

2015 marketing efforts included:

  • 5,000 Postcards delivered to arts organizations, Open Studios, and the participating artists own mailing lists.
  • 250 11×17 and letter sized posters distributed throughout Capitola and Santa Cruz County.
  • Local print media, television, and radio stations received press packets with event and sponsor info, and Capitola’s Public Television Channel 8 will also run event listings this year. We were highlighted in the Register-Pajaronian, and Plein Air Magazine’s online version, Santa Cruz Sentinel Best Bets, Convention & Visitor’s Council Hot Picks, And GoodTimes Santa Cruz! We were also heard on KPIG.
  • Full color print ads in Santa Cruz Sentinel, and the free Open Studios guide got distribution of more than 2,500 copies.
  • The Capitola Plein Air Facebook page and website got substantial hits and engagement, and will grow by leaps and bounds as we enter this second year!

Here’s how you can get the most bang for your buck:

  • Include your sponsorship and links to our event on your website.
  • Help get the word out, by sending out an email blast, or include us in your regular newsletter!
  • Attend the plein air weekend, and join in the fun!

For more information about sponsorship, or the event, contact Event Chair Jenny Shelton, jenny_shelton[at]rocketmail.com, 831-247-9489,  or Event Vice-Chair, Laurie Hill, capitolaseahorse[at]gmail.com

THANK YOU FOR YOUR GENEROUS SPONSORSHIP!
*Email your logo as a jpg or vector file to jenny_shelton[at]rocketmail.com before August 15, 2016.